Author: Elena Trofimova


Boft Launches in South Africa

We are happy to announce that Boft has launched its very first kiosk in Africa, starting with South Africa. Micaela Einhorn, our new partner, installed her first two kiosks  in Victoria & Alfred Waterfront in Cape Town.


Boft Launches in Mexico

We are happy to announce that Boft has another launch in the Western hemisphere. We welcome Mexico to the list of our partners. 

Mario Ivan Gutierrez and Rodolfo Castillo Walker from Mexico, two young entrepreneurs with their own companies, launched the first two Boft machines in this country in two of the biggest malls in Guadalajara.


Boft Launches in the United Kingdom

The first Boft unit in the UK has been placed at the Trafford Centre, Manchester, one of the largest and busiest shopping malls in the UK. The UK partner is Alex Rothwell, a finance professional who has worked in funding start up and small to medium sized businesses for over ten years.


Erico Porchat on his Boft franchise in Chile

Erico Porchat, our Chilean franchise partner, has always been interested in the photo printing business. His passion for photo printing coupled with high-quality Boft machines proved to be a strong alliance: Chilean network is among the strongest of the 28 markets in the Boft network.

Within one year, Erico increased the number of machines in Chile from 2 to 16. In this interview he shares his insights from operating with Boft and doing business in Latin America.


Boft: Business with Philosophy

Boft Global executives shared in an interview how to create a business that sells itself, bring the philosophy of photo printing back and find time for personal life.

Prepared in cooperation with Graduate School of Management SPbU  —  leading business school in Russia and Eastern Europe.


Mark Mayer: Bringing Instant Photo Printing to Hong Kong and Singapore

Mark Mayer was one of our first franchise partners in Russia. Extremely passionate about Boft and its business, Mark has implemented dozens of marketing campaigns, secured lots of spots for machines and ended up building a large Boft network in Asia. Mark now runs Boft machines in Hong Kong and Singapore.

We talked with Mark about his experience of negotiating best locations for photo printing machines, peculiarities of doing business in Asia and his plans for future.